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Bachelor of Business Administration (BBA)

The Bachelor of Business Administration or BBA is a three year professional undergraduate programme in Business Management. The unique feature of this programme is that it is integrated with Business Analytics, offered in association with the Institute of Analytics. The BBA Programme provides students with the knowledge and skills in business and management. The programme is designed to train students effectively in management education and communication skills which will further hone entrepreneurship skills. The methodology involves training through practical experience in the form of case studies, projects, presentations, industrial visits and interaction with experts from the industry. This programme is a blend of theoretical inputs, practical exercises and internship training.

Major Core Courses

  • Accounting for Managers
  • Management Concepts
  • Cost Accounting
  • Marketing Management
  • Human Resource Management
  • Ethics ,Governance and Sustainability
  • Financial Markets and Services
  • Retail Management
  • Workforce Behaviour
  • Introduction to Financial Management
  • Service Marketing
  • Business Etiquette and Presentation Skills
  • Performance Management
  • Business Taxation
  • New Venture Management
  • Leadership and Team Management
  • Industrial Relations Management
  • Total Quality Management
  • Global Business Management
  • Project Management

Allied Core Courses

  • Economic Applications for Managers
  • Business and its Legal Environment
  • Business Automation
  • Quantitative Techniques for Decision Making

Major Elective Courses

  • Training and Development
  • Change Management
  • Product and Brand Management
  • Customer Relationship Management
  • Family Business Management

Inter Disciplinary Core Course

  • Compensation Management
  • Creation , Management and Development of Social Enterprise

Independent Elective Course

  • Production and Operations Management
B.Com (Banking, Finance And Entrepreneurship)